All the combined momentum matters if the e-tailer is to meet its goal to increase its conscious offering to 100 percent by 2030.įarfetch’s global director of sustainable business Tom Berry, said the report showed a “consolidation of trends from last year,” meaning Farfetch customers are increasingly prioritizing uniqueness, affordability, quality and durability in their purchases with keywords like “organic,” “vegan” and “recycled” still driving a lot of searches. Indie boutiques are also increasing their devotion to the category, with the amount of “conscious” products on Farfetch from boutiques growing 40 percent year-over-year. With New Guards Group (and its stable of brands like Off-White, Palm Angels, Heron Preston and Unravel Project) firmly under its wing, Farfetch also clocked continued growth for brands like Heron Preston (and its range of recycled collections). As with last year, small brands like Veja, All Blues, Chopova Lowena, Bode and Alighieri led the charge when it came to consumer favor. Typically, a small brand needs to score three out of five and a large brand needs to score four out of five for recognition. Report data comes from the company’s 3.5 million-strong active customer base and a recent customer survey of nearly 400 respondents from April 2022.Īs of December 2021, 220 brands on Farfetch’s platform (out of a cohort of 1,009 brands) were rated highly by Good on You, up 13 percent year-over-year. Searches for conscious products - and all of their attributes - grew 93 percent year-over-year on Farfetch. The full report is now available at ’s second annual conscious luxury report shows the company is serious about stepping up its conscious offerings.īy Farfetch’s definition, a conscious product includes goods that are independently vetted and either contain certified materials (organic, recycled, upcycled), are produced by certified production methods, are pre-owned, or come from a brand that scores well on ethical rating platform Good on You. Boutiques and brands are taking action to meet consumer demand - small luxury brands including Veja, Bode and Alighieri are leading the charge in terms of Conscious practice established luxury brands including Gucci, Prada and Burberry have launched successful Conscious collections.Sales of and views of Pre-owned items also saw huge growth. Circular fashion initiatives are resonating with customers - customers are increasingly utilizing services that help them extend the life of their clothes FARFETCH’S Second Life resale service grew 527% YoY whilst our donations service grew 662%.Consumer awareness is driving transformation - the sale of Conscious products grew 3.4x faster than the marketplace average over 2020 driven by FARFETCH's broader offering and increased consumer interest traffic to Conscious pages on quadrupled year-on-year and following the pandemic there has been a dramatic rise in the use of the Sustainability filter on.Consumers are choosing to shop more responsibly across the world - Mexico experienced the strongest growth globally in Conscious shopping with +341% year-on-year growth in Conscious GMV 2019/2020 Asian countries are demonstrating a forward-thinking approach to brands, often adopting emerging Conscious brands before the rest of the world.FARFETCH has also launched an enhanced version of its Fashion Footprint Tool, in partnership with Impakt_ID, which allows consumers to easily understand the impact of their fashion choices.įARFETCH's Conscious Luxury Trend Report finds that customers behaviour on the platform has changed in 2020 during the Covid-19 pandemic with a surge in luxury customers choosing to shop more consciously and brands and boutiques on Farfetch responding to rising consumer demand by consolidating and increasing their commitments to improve their impact on the planet. FARFETCH has launched its first annual Conscious Luxury Trends Report looking at how luxury consumers are shopping responsibly.
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